KELLI WHARTON Q&A

Tell us a bit about TALULAH’s latest Spring/Summer ’13 collection. Why did you choose to call the SS ’13 collection ‘Chasing Rainbows’?

 The inspiration behind the Chasing Rainbows collection is the colour and textures reminiscent of a spring garden. The styles are elegant and modern with hints of soft tailoring and striking panels. Sophisticated bold silhouettes form a mood of decadent modern beauty.

At TALULAH we always strive to create amazing prints. In the Chasing Rainbows collection the print focus is an illusion of mirrored flowers, blossoms and floral mosaics. The palette is a spectral electric mix of blue tones, pop oranges and soft pinks.

What is the main philosophy behind the TALULAH brand?

TALULAH Believes;

Women empower their own flair and have freedom of choice to express their individual personality through fashion and style.

Life is to be lived. And with special wardrobe essentials, TALULAH encapsulates what is quintessentially woman, to help you look and feel beautiful every step of the way.

The TALULAH lifestyle is as important to the TALULAH family as it is to its customers.  We live, breath and wear each product– as our best customers and toughest critics, to produce unique clothing that all women love to wear.

TALULAH believes in professional excellence, offering quality fabrics, signature product lines and excellent craftsmanship. TALULAH over delivers to customers and clients, operating a designer fashion house of fashion and wholesale competence.

Which is your favourite piece from the collection and how would you style it?

My favourite piece from this collection would have to be the Colour My World dress. Paired with a statement earring and our black and white tie “Lover” heels - this is the perfect outfit for any evening event or fashion affair!

If there was one person you could dress in the SS’13 collection who would it be and why?

Cara Delevingne! Her natural beauty and individual style tie her perfectly to the TALULAH aesthetic - confident, imaginative and styles with elegance and sensibility.

What item/trend do you think is a must have for Spring/Summer 2013?

 I tend to play around with my own unique style, mix and matching different silhouettes, colours and prints, rather than following seasonal trends. I believe a gorgeous print dress – both mini and maxi are an essential piece to every woman’s Spring/Summer wardrobe - just like the LBD! The SWEET MOMENTS TALULAH MAXI and FLOWER FALL TALULAH MINI are perfect Spring/Summer must haves to take any girl from both day to night.

What can we expect next from TALULAH?

It is an exciting time for TALULAH as we launch our premier swimwear label into stores and online through our TALULAH eBoutique this July. We are also expanding internationally through the US market and Middle East!